Paid Search Marketing Specialist

Job Locations US-CA-Gardena
Job Post Information* : Posted Date 2 months ago(1/23/2020 2:57 PM)
ID
2020-5051
# of Openings
1

Job Description

Z Gallerie, a CSC Generation Company, is looking for a Paid Search Specialist to join our evolution as a digital first brand. You'll oversee our proven campaigns and spend while driving revenue through strategic improvements and execution. This is your chance to "own" paid search for a $100M+ company!

 

You will:

  • Manage the P&L, growing top-line revenue at a consistent cost/revenue ratio.
  • Execute day-to-day campaign building, optimization and maintenance for multiple Google Ads accounts
  • Implement a world-class paid search & shopping strategy
  • Hire, train and manage marketing analysts
  • Set & manage channel KPIs, budgets and forecasts across channels (Google & Bing), campaign types (search/shopping/display/local) & funnel steps (ToF/Mof/BoF)
  • Manage Merchant Center product feeds & associated vendor software and optimize data within the to strategically grow Shopping campaigns.
  • Transition Display Retargeting campaigns from 3rd party vendor to GDN to improve overall retargeting efficiency and increase control over placements.
  • Effectively drive traffic from the Google Ads Network to brick & mortar stores with a combination of always-on and special promotional campaigns.

 

Our ideal candidate:

  • Must be in the top 5% of Google Ads professionals in the world (with comparable experience). Those who can't confidentiality put themselves in this bucket need not apply.
  • 3-5 years of experience managing "full-scale" paid search accounts including Search, Shopping, Display & Local campaigns across both "top of funnel" and RLSA audiences.
  • Experience managing accounts with monthly budgets above 100k / month
  • Ecommerce experience required / retail experience preferred
  • Experience working with analysts/coordinators to aid in day-to-day channel management.
  • Deep understanding of the Google ads ecosystem and an "inside and out" knowledge of the various optimization levers and algorithms involved
  • Experience working with other ad channels a plus but not required if you're the best Google Ads manager in the world.

 

What's in it for you?

  • Lead paid search strategy while building your team!
  • Competive comp package and benefits
  • Casual work environment (no suits or ties!)

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